About a year and a half ago, we here at the central office were amazed to see the blog traffic at Latino Like Me start to reach new peaks, at times even exceeding 1000 a day. When we checked the data from the Chicano super-computer we have working out back, it turned out the bulk of that traffic was coming from people searching for terms like “marijuana” and “marijuana joint” and “pot.”
This kept up for sometime, easily contributing an extra hundred or so visitors a day after the highest peaks. Two posts, which were inadvertently optimized, drove the surge. This was reflected in the data, as this post on Michael Phelps and corn flakes and this one on “420” rose to the top of LLM’s “all-time” list.
As I’ve mentioned before, I didn’t mind this discovery but I did find it a bit disheartening that the many posts I spent a lot of thoughtful energy and compassion composing—posts about immigration, hate crimes, and racial equity—got eclipsed by little posts I wrote on the fly for fun.
In the past month, however, I seem to have fallen out of favor with the pot smokers of the interwebs. Lately it’s not unheard of for LLM to get zero hits from pot-related searches. As these have gone down, a new “king” has emerged. It doesn’t drive quite the same traffic in terms of numbers, but the daily share it provides is consistent.
That’s right: Erik Estrada now drives the bulk my blog hits.
I feel like a young boy whose wildest dreams have come true.