Burger King apologizes to Mexico

Burger King has apologized to Mexico for an ad campaign.  As featured in print and television, the campaign involves a diminutive Mexican wrestler and a lanky Texan cowboy.  Here’s the commercial:

I can think of two or three things they could have apologized for, but the lo siento was directed at the Mexican public who have been inundated with the poster version of the campaign, not the commercial.  Those posters feature the use of the Mexican flag, draped around “El Cachito.” The use of the Mexican flag in a commercials is prohibited by Mexican law.


The television commercial–which runs in the United Kingdom and Spain–is in compliance with the laws of those countries.  So rejoice!  Deep-seated cultural sterotypes relating to physicality and power will remain in regular rotation.

You can read about the story here.


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